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Vulse guide to LinkedIn Creator Marketplace and BrandWorks for B2B marketers in 2026
LinkedIn Strategy

18 JUNE 26

LinkedIn Launches Creator Marketplace: What It Means for B2B Marketers

LinkedIn has launched two new offerings for B2B brands. Creator Marketplace, available inside Campaign Manager, helps brands discover and partner with vetted creators by topic, aud…

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Vulse employee advocacy software pricing models and ROI comparison for 2026
Employee Advocacy

17 JUNE 26

Comparing Employee Advocacy Software Pricing Models and ROI Metrics in 2026

Employee advocacy software in 2026 is priced three ways: per-user subscription (typically $15 to $40 per user per month), usage-based (charged by activity), and enterprise (sales-l…

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How AI-Powered Employee Advocacy Tools Are Transforming B2B Marketing in 2026
Employee Advocacy

15 JUNE 26

How AI-Powered Employee Advocacy Tools Are Transforming B2B Marketing in 2026

AI-powered employee advocacy tools use artificial intelligence to help employees create authentic, individual content at scale, primarily on LinkedIn. In 2026, AI has transformed B…

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LinkedIn In-Network vs Out-of-Network Reach
LinkedIn Strategy

20 JUNE 26

LinkedIn In-Network vs Out-of-Network Reach: What the New Metric Means And How to Use It

LinkedIn has started showing creators exactly where their reach comes from. As of early June 2026, your post analytics now split impressions into two groups: people already in your…

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How To Design Posts Employees Will Share On LinkedIn
Employee Advocacy

14 MAY 26

How to Design Posts Employees Will Actually Share on LinkedIn

Most employee advocacy programmes fail at the same point. Not at launch. Not at training. At the content. Marketing teams build a library of posts, send a Slack message asking empl…

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LinkedIn Adds Verified User Filter To Replies
LinkedIn Strategy

27 APRIL 26

LinkedIn Now Lets You Filter Comments by Verified Members

LinkedIn has quietly rolled out a new comment sorting option that lets users filter replies by verified members only. It is a small interface change with significant implications f…

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